Driven by the trend toward understanding real-world therapeutic effectiveness and value and enabled by mobile, social and big data analytical technologies, the chasm between life science companies and patients is narrowing.
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The life science companies that stand to benefit from this closer connection with their end customers are those who combine an introspective remodeling of their supply chain practices with a confident outreach to their patients and prescribers through all available channels. 
Read this report from WBR to discover:
  • The current supply chain priorities of life science logistics executives
  • What social channels are being leveraged to drive patient engagement
  • How savvy businesses are seeking to use serialization as a patient engagement lever
Research Analysis:
  • Evaluating the current priorities of life sciences logistics executives
  • Applying technology to product tracking and serialization
  • Developing patient engagement through multiple channels
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